Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor.  If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.